Category breakdown
What's working, what's not
Each category explained in plain English — no jargon, no acronyms.
Google sort of knows what you are, but you're missing out on a lot of searches you should be winning. Easy wins available.
Visitors can find things, but the experience feels dated and slows them down. Polish needed.
Pages are usable but sluggish, especially on mobile. You're losing the impatient half of your traffic.
There are buttons, but they don't stand out or land in the right spots. Visitors hesitate.
Forms exist but ask for too much, or sit in the wrong place. Real prospects abandon them.
Content is okay but generic. It doesn't differentiate you or build the confidence a buyer needs.
You appear in local search sometimes, but competitors with better setup beat you on the map.
If we ship the roadmap…
Projection shown per revenue stream, then combined. Numbers assume the full fix list lands and current traffic holds steady.
Each new member is a multi-year relationship — small lead lifts move the year.
Reservations, private events, and Sunday brunch from non-member diners.
What changes after we ship the fixes
Plain-English impact per category — measured against where the site sits today.